Strategic Communications for Independent Success
Crafting Winning Strategies
My mission isn't simply to uplift Independent candidates or polish some text. I want to put you in the best possible position to compete and to win, to show our nation that a better kind of politics can break through.
I'm here to help connect, to help us share our strategies and successes, and to help us cohere into the movement we can become.
Making Your Voice Heard
The greatest strength of the Independent movement is the dynamic ideas we can present when we're not beholden to partisan boxes or party bosses.
If you've made it this far, it's likely because you have a few of those, yourself. I'm here to help them shine - to help you shine.
Let's get the conversation started.
Bringing the People Bringing the People Together Together
Who am I? I'm Nathan Smolensky, a strategist, messaging expert, and author. As the chief of UniFire Consulting, I work to help cultivate Independent campaigns into the most fully realized forces for political change they can be.
With nearly a decade of experience in the political innovation space, I bring a dynamic mindset and a commitment to allowing each unique voice to shine. One of the defining attributes of quality Independent leaders is our refusal to be boxed in, and my mission is to foster a cohesive national brand and style while highlighting the bold individuality that makes us who we are and that separates us from the major party monoliths.
What We Do
As your consulting resource for messaging and strategic communications, I'll be working with my team to help your campaign's voice shine. Here's what we can provide:
Platform Messaging
We help refine copy around policy stances and central tenets of your political brand - basically, what makes you you. We work to ensure cohesion and clarity, to help to craft a tone that is distinctly Independent - that acknowledges issue complexity and the value of ideologically diverse voices in the conversation - while being uniquely you. We also provide research and citations to help establish, understand, and articulate stances on non-core policies, to make sure you can come across as clear, confident, and credible.
Viability Messaging
We work with your team to define key talking points regarding your path to electoral success and why being an Independent isn’t going to hold you back - because it won’t. I support this using district and race-specific research, as well as statistics from across the nation, so that even lower-information voters can understand why you’re worth their time and support.
Fundraising, Marketing, and Website Copy
We help to design, organize, and refine key operational copy, including website text, fundraising prospectus documents, palm cards, and event promotions. I can work with (or without) design teams to incorporate key messaging and branding, while keeping audience and segmentation in mind.
Press Releases
We help to prepare and disseminate press releases around key campaign events and achievements, and support outreach and follow-up to local media as well as to the national network of Independents who would love to see you succeed!
Speechwriting
We work with you to craft, edit, and practice prepared speeches, emphasizing clarity and confidence in tone as well as pertinence and power in the message that you deliver.
Impact Messaging
We help to understand how you fit in the bigger picture and in the context of a broader Independent movement, so that you can better convey the ways in which you can change the political landscape and the outcomes of your constituents.
Social Media Strategy
We help identify opportune messaging avenues within the social media space, working with your team to understand where you may be best positioned to compete and be heard, and how to tailor your messaging and style to those particular media.
Red Teaming (and Blue Teaming)
We make sure that you feel tested and ready to face the toughest questions, by working with your team to understand key points of attack that may be used against you, as well as common sources of concern and hesitation from voters. Through a sharp critical lens and constructive feedback, we help you and your team build confidence in sharing your message in front of anyone on the political spectrum.
Every campaign’s needs are different, so be sure to reach out for an introductory consultation to learn how our strategic communications and messaging services can help you flourish in the political arena!
Fundraising, Marketing, and Website Copy
Red Teaming (and Blue Teaming)
Red Teaming (and Blue Teaming)
FAQ
Start the Conversation
Schedule a free consultation to learn what UniFire can do for you.